Mission and History

The Pink Agenda is a not-for-profit 501(c)(3) organization committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals. Born of the belief that engaging today’s generation can go a long way toward finding tomorrow’s cure, The Pink Agenda finds, funds, and partners with people and programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds.

That’s our agenda. What’s yours?

HISTORY

Cool Timeline

2018

April 18

The Pink Agenda Now

The Pink Agenda Now
The Pink Agenda has contributed over two million dollars to fund breast cancer research and care. With the combined efforts of TPA’s chapters in New York City, Atlanta, Boston, and Washington, D.C., the best is yet to come.

2016

January 1

Focus on Young Women with Breast Cancer

Focus on Young Women with Breast Cancer
Through BCRF, The Pink Agenda begins supporting the work of Dr. Ann Partridge, founder and director of Dana-Farber Cancer Institute’s Young & Strong Program. Dr. Partridge’s research focuses on young women diagnosed with breast cancer under age 40, and the program works to improve their medical and psychosocial care and outcomes.

2014

January 1

Giuliana Rancic’s FAB-U-WISH

Giuliana Rancic’s FAB-U-WISH
FAB-U-WISH, an initiative established by breast cancer survivor and television personality, Giuliana Rancic, joins forces with The Pink Agenda to help women undergoing treatment for breast cancer feel special.

2012

March 28

Partnering with BCRF

Partnering with BCRF
The Pink Agenda entered into a strategic partnership with its longtime beneficiary, the Breast Cancer Research Foundation (BCRF), the highest rated breast cancer organization in the U.S. The skills and scale that BCRF provides help ensure that The Pink Agenda flourishes in the future so breast cancer can become a thing of the past.

2010

May 1

Our Funding Priorities

The Pink Agenda established its relationship with its current beneficiary, BCRF. TPA selected BCRF investigator Dr. William G. Kaelin, Jr. as the first named beneficiary of its fundraising efforts.

2009

March 28

Initiating Team TPA & Corporate Partnerships

Initiating Team TPA & Corporate Partnerships
TPA broadened its reach by initiating corporate partnerships and starting a team for the New York City Marathon.

2008

March 28

First Annual Gala

First Annual Gala
The Pink Agenda hosted its first Annual Gala in New York City, setting forth a tradition that has become the organization’s signature event.

2007

March 1

Establishing The Pink Agenda

Establishing The Pink Agenda
Shortly after Marisa’s initial party, Marisa, Liana M. Douillet Guzmán, and Jaquelyn M. Scharnick, whose own mother is a two-time breast cancer survivor, founded The Pink Agenda.

January 1

It All Began with a Pretty Innocuous Party

Then 23-year-old Marisa Renee Lee hosted a party in an effort to find some meaning in her mother’s battle with breast cancer. She found that, and a whole lot more, including friends eager to lend their time, their talent, and their money to the cause.