OUR MISSION

WE ARE LOOKING TO MAKE BREAST CANCER HISTORY AND PHILANTHROPY FUN.

The Pink Agenda is a not-for-profit 501(c)(3) organization committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals. Born of the belief that engaging today’s generation can go a long way toward finding tomorrow’s cure, The Pink Agenda finds, funds, and partners with people and programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds.

That’s our agenda.  What’s yours?

 

OURHISTORY

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IT ALL BEGAN WITHA PRETTY INNOCUOUS PARTY.

While The Pink Agenda has now engaged individuals and organizations from around the country and, indeed, the world in its effort to make breast cancer history, it all began with a pretty innocuous party.

In 2007, then-23-year old Marisa Renee Lee hosted one in an effort to find some meaning in her own mother’s battle with the disease. She found that and a whole lot more, including friends eager to lend their time, their talent, and their money to the cause.

Shortly thereafter, she, Liana M. Douillet Guzmán, and Jaquelyn M. Scharnick, whose own mother is a two-time breast cancer survivor, founded The Pink Agenda. With little non-profit experience, but creativity, commitment, and resourcefulness to spare, they and a cadre of compatriots set their sights on engaging today’s generation to find tomorrow’s cure.

The Pink Agenda was soon engaging people from coast to coast and finding tremendous inspiration in the people who give their time, the individuals and corporations that gave their money, and the legions of supporters who gave a little bit of themselves to The Pink Agenda and the cause that has become our crusade.

As our crusade continued, so, too, did the progress and our commitment to maximizing the impact of the money entrusted to us. As The Pink Agenda engaged individuals and corporations around the country in the cause, it remained an all-volunteer organization. This has resulted in more than 90 cents of every dollar spent by the organization going directly to the breast cancer care and research programs we support.

The Pink Agenda has contributed nearly two million dollars to fund breast cancer research and care and the best is yet to come.

In 2012, The Pink Agenda entered into a strategic partnership with its long-time beneficiary the Breast Cancer Research Foundation (BCRF). BCRF has been widely recognized for its organizational efficiency, innovation, and facilitation of creative, collaborative global research initiatives that have brought about significant advances in breast cancer care and shed light on a variety of other cancers as well.

The skills and scale that BCRF provides will help ensure that The Pink Agenda flourishes in the future so that breast cancer can become a thing of the past.